Getting leads from MagicBricks, 99acres and Housing into one place
How to stop copying enquiries out of three portal dashboards by hand, and get them into a single list that says who called back.
6 min read
The actual problem
A broker paying for MagicBricks, 99acres and Housing has three dashboards, three sets of login details, and three notification emails arriving at different times of day. The enquiry itself is the same thing in all three: a name, a number, and a flat they liked.
What goes wrong is not the volume. It is that nobody can tell which of them has been called. The same buyer enquires on two portals within an hour, two agents ring them, and the buyer decides the firm is disorganised before anybody has shown them anything.
The two ways a portal will send you leads
Every portal does one of two things, and which one decides how much work the setup is.
Some will post each enquiry to a web address you give them, the moment it arrives. That is the better arrangement: leads appear in seconds, and nothing breaks when somebody changes a password. MagicBricks, 99acres and NoBroker work this way.
Others expect you to come and ask. You give the software your portal credentials, and it checks for new enquiries on a schedule. Housing works this way, which is why it asks for an account ID and a secret key rather than giving you a URL.
What to ask your account manager for
For the first kind: "I want to send leads to my CRM - here is the endpoint." For Housing: "Please issue API credentials for CRM lead integration." Both are ordinary requests and neither costs extra on most plans.
Setting it up in CoBroker
Once, per portal, and then it runs.
- 1Open Portals from the menu.
- 2Find the portal and press Connect.
- 3For MagicBricks, 99acres or NoBroker: copy the URL it gives you and send it to your account manager at that portal.
- 4For Housing: paste the account ID and secret key they issued you.
- 5Leads start appearing in your list, marked with which portal they came from.
What to check in the first week
Look at the duplicate count on the integrations page. If the same buyer is enquiring across two portals, that is worth knowing - it usually means your listings are competing with each other rather than covering different audiences.
Then look at how quickly the first call happens. A portal lead has gone to four brokers, not one. Whoever rings first usually wins it, and that is the number worth improving before anything else.