Get portal leads into one place
How to stop copying enquiries out of three portal dashboards by hand, and get them into a single list that says who called back.
6 min read
The actual problem
A broker paying for MagicBricks, 99acres and Housing has three dashboards, three sets of login details, and three notification emails arriving at different times of day. The enquiry itself is the same thing in all three: a name, a number, and a flat they liked.
What goes wrong is not the volume. It is that nobody can tell which of them has been called. The same buyer enquires on two portals within an hour, two of your staff ring them, and the buyer decides the firm is disorganised before anybody has shown them anything.
The two ways a portal will send you leads
Every portal does one of two things, and which one decides how much work the setup is.
Some will post each enquiry to a web address you give them, the moment it arrives. That is the better arrangement: leads appear in seconds, and nothing breaks when somebody changes a password. MagicBricks, 99acres and NoBroker work this way.
Others expect you to come and ask. You give the software your portal credentials, and it checks for new enquiries on a schedule, which means somebody changing a password quietly stops the leads.
This page used to say Housing worked the second way. It does not - Housing takes the same web address as the others, so all four portals here are the first kind and there is no password of yours to store for any of them.
What to ask your account manager for
The same sentence works for all of them: "I want my enquiries sent to my CRM - here is the endpoint." It is an ordinary request and does not cost extra on most plans.
Setting it up in CoBroker
Once, per portal, and then it runs.
- 1Open Portals from the menu.
- 2Find the portal and press Connect.
- 3Copy the URL it gives you and send it to your account manager at that portal. The same step works for MagicBricks, 99acres, NoBroker and Housing.
- 4Leads start appearing in your list, marked with which portal they came from.
What to check in the first week
Look at the duplicate count on the integrations page. If the same buyer is enquiring across two portals, that is worth knowing - it usually means your listings are competing with each other rather than covering different audiences.
Then look at how quickly the first call happens. A portal lead has gone to four brokers, not one. Whoever rings first usually wins it, and that is the number worth improving before anything else.