What is a real estate CRM?

A real estate CRM is software that keeps every buyer enquiry, property listing and follow-up in one place instead of across WhatsApp, a diary and an Excel sheet. CoBroker is built specifically for Indian brokers, so it speaks in lakhs and crores, BHK configurations and localities rather than generic sales terminology.

Is there a free trial, and do I need a card?

Every account starts on a 30 day free trial with no card required. You only add payment details when you decide to continue.

Can my agents see each other’s leads?

No. An agent sees only the leads assigned to them, so two people never ring the same buyer. Inventory is the opposite - every listing is visible to the whole team, because an agent who cannot see the flat cannot sell it, and each one shows who added it. The admin sees everything and can reassign anything. Both rules are enforced on the server, not hidden in the interface.

What happens to a departing agent’s leads?

Removing an agent requires naming a successor first. Their leads, listings and pending follow-ups all move across in one step, so nothing quietly disappears from your pipeline the day someone resigns.

Will a buyer see the owner’s phone number on a shared listing?

Never. A shared listing page is built field by field from an allow list: photos, area, configuration, locality, amenities and your own number. The owner’s name, phone and email, your internal notes and the street address are not on it and cannot be.

Does CoBroker work on a phone?

Yes. It is built to work down to a 360px screen, because most of a broker’s day happens standing in someone else’s flat rather than at a desk. Call and WhatsApp buttons sit on every row.

Can I get my data out?

Any list you can filter, you can export to Excel, and the file matches what is on screen. Exports keep working even if a payment fails, because your records are yours.

How much does CoBroker cost?

₹499 per person per month. That is the whole price list - there are no tiers, and every feature is included whatever the size of your team. Three people is ₹1,497, five is ₹2,495. Above eight people get in touch and we can usually do better.

Running property ads without losing the enquiries

How to point a Facebook, Instagram or Google ad at a page that captures enquiries properly, and how to tell which advertisement is actually working.

7 min read

Where most ad money goes

A broker runs an advertisement, sends the clicks to a WhatsApp number, and gets messages. That works until it does not: the messages arrive mixed in with everything else, nobody records what was asked for, and at the end of the month there is no way to say which advertisement produced which deal.

The alternative most people try next is a form on a website. That is better, except the form emails you, and now the enquiry has to be typed into wherever you actually track leads - which happens on the good days and not on the busy ones.

What the ad should point at

A page with four boxes: name, number, area, and what they are looking for. Two of them optional. Every extra box costs completions, and a name and a number is enough to ring somebody back.

It has to load immediately. Ad platforms score the landing page, and a slow one costs money on every click - and the person clicking is on a phone, on mobile data, probably standing somewhere.

CoBroker hosts this page for you. Connect the website integration and it gives you a link to put in the advertisement. No website needed.

Knowing which advertisement worked

This is the part that pays for itself. Add a campaign name to the end of the link and every enquiry from it is tagged with that name.

So a link ending in utm_campaign=powai-2bhk produces leads that say they came from the Powai advertisement. Run three campaigns with three names and at the end of the month you can see which produced enquiries and which produced deals - rather than guessing, or spending more on all three.

A worked example

Two campaigns, ten thousand rupees each. One produced 40 enquiries and one deal. The other produced 12 enquiries and three deals. Without campaign names, the first looks like the winner. It is not.

If you already have a website

The same integration gives you a snippet to paste into your existing site, and the option to download the whole page as a file if you would rather host it yourself. All three send enquiries to the same place.

Do not skip the follow-up

An advertisement enquiry is worth less than a referral and goes cold faster. Whatever you spend on the campaign, the thing that decides its return is how quickly somebody rings back, and whether the second call happens at all.